LVMH partners with other major luxury companies on Aura, the first global luxury blockchain - LVMH

Get Real: Preventing Counterfeit Product with Blockchain

LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD

LVMH at Viva Technology: day two highlights - LVMH

Powering the Luxury Industry with Blockchain Technology: LVMH, ConsenSys and Microsoft announce AURA - RFID Card

Blockchain Offers 'Better Repair and Care Services' for Luxury Products: LVMH CIO - Decrypt

Aura Blockchain Consortium teams up with Sarine

Ian Rogers on innovation in luxury and the NFT opportunity

Blockchain Offers 'Better Repair and Care Services' for Luxury Products: LVMH CIO

LVMH, Richemont (Cartier), Prada, Hublot, Bulgari in Aura Blockchain

Aura Blockchain Consortium (@AuraConsortium) / X

Partnerships

Sharing the Common Language of the Blockchain: The Aura Consortium for Luxury Goods - Irenebrination: Notes on Architecture, Art, Fashion, Fashion Law, Science & Technology

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it