Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Blog — Investment Masters Class

Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk

Good News for Luxury, Louis Vuitton Is Already Having a Great 2021 - Bloomberg

Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names New CEO - Decrypt

Prada and Cartier join the LVMH Aura blockchain consortium - Ledger Insights - blockchain for enterprise

Louis Vuitton, Cartier, Prada push blockchain to ensure authenticity

Registration of a Very Personal Brand Name

Luxury Brands Start to Take Cryptocurrency Payments - WSJ

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items

British Blockchain & Frontier Technologies Association - News

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Good News for Luxury, Louis Vuitton Is Already Having a Great 2021 - Bloomberg

Financial Times Europe January 22021, PDF, European Union