LVMH's K-Pop Ambassador Strategy a Winning Approach in China
Meet Xin Liu, Dior's androgynous new brand ambassador: the Chinese pop star shot to fame through girl band The9, releasing a successful solo album Xanadu – and even collaborated with K-pop queen
LVMH's Strategy in Asia is a Multi-Pronged Approach
Semi-final of the 2021 LVMH Prize for young fashion designers: 8th edition - LVMH
Here's The 7 Bad Boys of China's Luxury Brands
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Dior's New Men's Ambassador, 'Wednesday' Star Turns Out at Gucci – WWD
Luxury in China South China Morning Post
Why Are Luxury Brands Rushing En Masse To Appoint Chinese Ambassadors?
From Jackson Wang, To Wang Yibo: How K-Pop's Chinese Stars Become China's Favorite Brand Ambassadors
theqoo] DIOR INSTAGRAM POSTS THEIR CLARIFICATION ON THEIR DOMESTIC AMBASSADOR
Dior's Way To South Koreans' Hearts - EnVi Media