The Arnault Family Is Banking on K-Pop Stars to Boost the LVMH Empire

Bernard Arnault is world's second richest person amid market rally

Bernard Arnault, Chairman and Chief Executive Officer of LVMH

Christian Dior's new head: LVMH owner's daughter Delphine

LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

Bernard Arnault holds monthly lunches with five kids on strategy for LVMH

LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

LVMH Boss Bernard Arnault's Wealth Soared Over $200 Billion

Bernard Arnault makes daughter Delphine Arnault Dior CEO, but is it smart to hire your kids?