Can Chinese celebrity brands reach beyond their fan base?
Can Chinese celebrity brands reach beyond their fan base?
How Brands Can Leverage China's “Fan Economy” – ITB Community
Should China's idols really be brand ambassadors? Kris Wu and Zheng Shuang had legions of fans to promote to, but then came those scandals …
Why are Korean celebrities popular in China but not the other way around? - Quora
Why are Korean celebrities popular in China but not the other way around? - Quora
Can Chinese celebrity brands reach beyond their fan base?
Why are Korean celebrities popular in China but not the other way around? - Quora
Why celebrities and idols are so important in the Chinese market - Retail in Asia