M&M's introduce new purple female character citing 'acceptance and inclusivity
The M&M Character Saga Is Not Over Yet - TheStreet
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M&M'S Debuts First New Character — Purple — In a Decade – Advertising Week
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The Purple M&M Makes Its Debut In First-Ever All-Female Packs
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2023-11-07
M&M's introduces Purple candy mascot to celebrate acceptance and inclusivity. Purple is the first female peanut character in M&M's 81-year history. The, By Evokers Branding Agency